Let The Games Begin! This HOT season opener is solely sponsored by none other than Under Armour Sports Apparel , who has made sure the champions are geared in “top of the line” Under Armour sports gear from head to toe. Again, the game has begun and the Lions are in it, to win it!! So mark your calendars and we'll see you at the games!     Under Armour to Sponsor League Champs The Long Beach Lions are proud to announce a NEW sponsor, The originator of Performance Apparel, Under Armour. Be sure to watch for more news as well as a new look, featured by the members of the Long Beach Lions.                               Monday Night Football Commercial If you didn't already know..... Some of the Lions players have been picked to be a part of the 2006 ESPN pre-Monday Night Football Commercial. These players will be seen Every Monday Night on ESPN prior to the games. Feel free to Congratulate them on their continued moments of fame! Once again, this game is rewarding in so many ways.

The Long Beach Lions and the California Football Association have taken huge strides in joining forces with Grammy Award winning Recording Superstar Patti Labelle along with her manager Mr. Dasmascene Pierre Paul. The Lions will be a part of one of the first true East/West Coast Football Leagues in the United States.  In 2005, The Labelle Community Football League will produce two different divisions and will expand to the Southern region (Atlanta, Georgia) and the Southwest region (Houston, Texas) in 2006.  Currently, there are possible plans to also expand to the Chicago Illinois area. The LCFL West will consist of 12 teams, all of whom will compete in the powerful CFA while the LCFL East will have their divisional play with 14 teams.  Following the completion of both Divisional seasons, there will be a Labelle Super Bowl in January 2006 which is stated to be played at the beautiful Home Depot Center in Carson, California which may also be televised on TV One (nationally) who is currently hosting Patti Labelle's TV show. The LCFL, will have its own official game ball which all teams will utilize in its games to give us our own professional identity throughout Minor League Football.  The LCFL, which is a subsidiary of the La Belle Community Association, will operate business under a non-profit 501 (C) 3 status which allows major sponsors to sponsor the league and assist all participants of the league for post-season travel, championship rings, expenses, etc.  The entire LCFL family is honored to have the CFA represent the Western region and have great intentions and specified goals in place to enhance young men in their professional and personal lives as well as providing young men the opportunity to advance their athletic careers through competition at the Minor League level which ultimately will further their dreams of a paid professional football career. More .....http://www.lcfl.org/